Free Tools
Small, sharp utilities from my consulting work — free, no signup, and everything runs in your browser. No data is collected, ever.
Break-Even ROAS & Target CPA Calculator
Turn your gross margin, order value, and close rate into the numbers Google Ads never shows you: break-even ROAS, the target to give Smart Bidding, and the most you can pay for a lead or a click.
GA4 Event Name Checker
Validate event names from your measurement plan against GA4's rules before they ship — length, allowed characters, reserved names and prefixes, auto-collected collisions, and case-sensitivity traps.
Need More Than a Calculator?
Phloz
For auditing an entire tracking stack — not just checking a name — I'm building Phloz: a platform that maps and visualizes your data flows from the browser through Google Tag Manager into GA4 and ad platforms, as interactive diagrams.