Ramtin Lahooti
Digital marketing specialist and full-stack developer. I help businesses grow through data-driven Google Ads campaigns, advanced analytics, and custom web applications.
With hands-on experience managing campaigns and tracking for over 200 clients across industries including healthcare, tourism, trades, legal, and e-commerce, I bring a rare combination of marketing strategy and engineering execution to every project.
Experience
Digital Marketing Specialist
Marwick Marketing · Vancouver, BC
Feb 2025 - Present
- Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube
- Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance
- Optimize ad copy, landing pages, and bidding strategies to enhance Quality Score and CTR
- Implement and track conversion goals using Google Analytics, Google Tag Manager, and other tracking tools
- Manage campaign budgets ensuring efficient spend allocation and ROI maximization
Digital Marketing Specialist
ROI Web Marketing · Vancouver, BC
Jan 2022 - June 2024
- Achieved a 25% improvement in PPC campaign ROI through targeted keyword strategies and bid management
- Implemented Google Tag Manager for 150+ clients, improving tracking data quality and user behavior insights
- Led custom report creation for e-commerce platforms, enhancing visibility into user engagement metrics
- Configured Google Analytics for comprehensive tracking, improving alignment of campaigns with business objectives
- Spearheaded analysis and optimization of website traffic data across diverse industries
- Boosted website engagement and conversion rates through data-informed strategies
Education
Master of Administrative Science (MAS)
Global Technology Administration · Fairleigh Dickinson University
Vancouver, BC · Sep 2020 - May 2022
Bachelor's Degree
Economics · Payame Noor University
Iran · Jan 2016 - Jan 2019
Results
PPC Campaign Optimization for a Shopify E-Commerce Client
Directed a comprehensive Google Ads optimization strategy that increased year-over-year revenue by 27%, generating $297,420 and securing 1,867 conversions within a 90-day timeframe.
+27%
Revenue Growth
$297K
Revenue Generated
1,275%
ROAS Achieved
$5.02
Cost per Conversion
Skills & Expertise
Analytics & Tracking
Paid Media & PPC
SEO
Conversion Rate Optimization
Web Development
Platforms & CMS
Certifications
- Google Shopping Ads Certification
- Ultimate Google Analytics Certification
- SEO Strategy Certification
- Web Design Certification